How to find your epic 

I am a sucker for a good brand campaign and this year Visit Wales has really caught my attention with their #findyourepic promotion. Their marketing team are on a mission to promote and highlight all the amazing places to visit across Wales. http://www.visitwales.com And what a product to promote…  Wales – a beautiful EPIC country…

The story behind the story…

I am fascinated to hear all about what the real stories are behind so many different brands from my local town of Penarth to those as far a field in Byron Bay, Australia I want to hear about what was it that inspired these brave individuals to start their businesses in the first place. Why…

1 Min Film

We all have a story We all need to inspire others  We want to help you promote the story behind your story  Are you interested? Would you like to engage with your audience more effectively? Do you need to tap into your local community?  Your local global community ? Do you own your own business?…

Lynchpin loves Events!

We have FUN because we love what we do! We host a variety of unique and bespoke events from product and company launches, charity events, women in business networking and delightful wellbeing retreats! This week we are very excited to be  planning our very first HYGGE RETREAT After reading recent magazine articles and books about…

Do Pause!!

If like me you love what you do but don’t have a pause button then maybe it’s time we started to invest some time in ourselves?!  I’ve decided to blog and share with you what being a Lynchpin is all about. I want to write about what #lynchpinloves and I guess I’m hoping that dedicating…

Business Women Connect website launch

Business Women Connect launches ready for St Davids Day Over the past 18 months I have been working closely with over a 100 local likeminded business women. I saw an opportunity to connect and meet as a team each month in different venues across Penarth and so launched Business Women Penarth. Originally set up as…

Do Breathe 

A book review… Do Do Breathe… Whilst trying to learn how to slow down, relax and be patient with myself to ‘just breathe’ calmly I received a book called Do Breathe by Michael Townsend Williams I was intrigued by the author particularly as he had worked in the same industry to me – advertising! My experience…

From strangers to friends…

It’s been a busy few weeks since launching the website. I’m honoured to have met such wonderfully talented and inspirational young people. Some still at university and looking for the opportunity to gain some work experience and others throwing caution to the wind and launching their very own start up businesses.  Amazing coffee house or…

It is very black and white…

Jack Hayward Photo For those who know me I love photography. I don’t have much patience for using a DSLR even though I have one.  I’m probably what you would call a lazy photographer with a good eye! Instagram is my favourite and so addictive. Point and shoot has always been my approach only due…

A woman who means business…

Sometimes you get lucky and find a talented hairdresser, one who makes you feel like a million dollars and one you can trust implicitly. Luckily for me I have known and managed to keep my adventurous hairdresser for over 10 years. Not only has Michelle been one of the most dynamic hairdressers I’ve known but…

On the stylish route to success…

  Sometimes you just meet someone in business that makes you stop in your tracks! Let me introduce you to the very dapper Nathan Palmer.  Owner and tailor of his brand Nathan Palmer Clothing. Not only a friendly and geniune gentleman, Nathan is a very talented and charasmatic entrepreneur with a flair for tailored style….

Do you have a brand ambassador?

Brand ambassador is a person who is happy to help promote your products or service The key element of brand ambassadors lies in their ability to use promotional strategies that will strengthen the customer-product/service relationship and influence a large audience to buy and consume more. Predominantly, a brand ambassador is known as a positive spokesperson appointed as…